Sofia Quintero is a colombian designer, she recently open her first store in ZAZUE, a new shopping mall in Santa Marta, Colombia. The mall replicates an L.A. style shopping experience filled with exclusive shops. We decided to go with a caligraphy logo, to show off Sofia's one of a kind style. All of the marketing materials are black and white, so that the cloths are the only thing that stand out as soon as you walk in the store. For the hang tags, I suggested we use a different string with a button holder so that tag did not look like any other, making each piece of clothing more unique (plus this does not ruin the clothing because no perforation is necessary). The shopping bags and store front signage was done in Colombia.