Let's Roam is an application who's mission is to encourage people of all ages to do what they love, where they live. Their goal is to redefine the way people engage within their community by providing a platform that pairs personalized interests with art festivals, jazz concerts, yoga classes, motivational talks and more in their local area. The challenge was to created a digital brand around the already existing logo. We approach it by using icons, custom illustrations and a simple UI elements that would connect with it's young adventurous audience. We used only one font for the interface to keep it simple and allow room for updates in the near future.